The word ‘Pivot’ seems to be somewhat of a favourite amongst the tech community these days. It all started with Pivot tables back in the late 80’s. In the past few years we’ve added 3 new pivots to the list:
If that wasn’t enough we now have a fifth! The final Windows Phone 7 SDK launched a couple of days ago and contains, wait for it, a Windows Phone 7 Pivot Application template.
I work with two of these (the Lean Startup and Live Labs) and it’s already confusing trying to explain to potential customers which pivots our business uses.
Seriously, no more. Please?
Maybe this is a compelling reason for companies to trademark their products?